Penny: Your journey to financial confidence
- Penny is a finance platform and community empowering Australian women to achieve their financial goals, starting with home ownership.
- We address the unique financial challenges women face with step-by-step guidance, expert insights, personalised learning, and intuitive budgeting tools.
- Our supportive community connects women on the same journey, helping you build confidence as you go. Penny is more than just a tool—it’s a trusted guide and community designed specifically to support women on their path to financial independence.
Penny is for everyone
- Penny is designed for women but is open to anyone who wants to take control of their financial future and make confident, informed decisions—whether they’re preparing to buy, actively saving, or ready to purchase a home.
- Penny is designed for women but is open to anyone who wants to take control of their financial future and make confident, informed decisions—whether they’re preparing to buy, actively saving, or ready to purchase a home.
- Recognising the unique financial challenges women face in Australia and around the world, Penny provides targeted support and resources for women. However, its tools and expert insights are available to anyone seeking financial clarity and confidence.
- Whether you’re buying solo or with a partner, family member, or friend, Penny simplifies the journey – bringing everything together in one place to empower first-time buyers and aspiring investors alike.
What makes Penny different
Penny isn’t just another financial platform—it’s a tailored homeownership companion built with women in mind. While traditional platforms focus on transactions, Penny provides holistic support to help you confidently navigate the journey.
Penny puts you in control
- Interactive tools – Budgeting and savings calculators, goal-setting features, and step-by-step homebuying guidance to keep you on track.
- Trusted professional network – Connect with vetted financial advisors, mortgage brokers, buyer’s agents, accountants, conveyancers, and property lawyers when you need expert support.
- Personalised learning – Access expert insights and resources designed to build financial confidence at every stage of your journey.
- A supportive community – Join a network of like-minded women who share experiences, motivation, and real-life advice.
Penny makes homeownership achievable
Unlike traditional financial tools, Penny goes beyond numbers—we empower you with step-by-step guidance, expert-backed resources, and a supportive community to simplify the process.
At Penny, we believe every woman deserves to feel in control of her financial future. With the right tools, knowledge, and support, homeownership isn’t just possible—it’s achievable.
Our Mission
Penny’s mission is to help close the gender wealth gap, one confident decision at a time.
We believe financial security begins with literacy and confidence, which is why Penny equips women with the education, tools, and connections they need to build lasting wealth.
Our Values
At Penny, people come first. While sustainable business growth is important, our focus is on improving financial services and outcomes for women. Our decisions prioritise empowerment, support, and long-term impact—because real change happens when people, not profits, come first.
Inclusion
Penny is for all woman. We design for women, with women.
Trust
Everything we do is well researched and developed with experts. We do not put forward things we are not confident in or would not use ourselves.
Easy
We make your journey easier by breaking things down and using language we can all understand and apply to our lives.
Future Focused
We focus on the long-term and provide support at every step to help you secure your future.
Momentum
We adopt a growth mindset, build on our successes and support customers to take immediate actions, no matter how small, to drive their goals forward.
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