Penny: Your journey to financial confidence
Penny is a finance platform and community empowering Australian women to achieve their financial goals, starting with home ownership.
We address the unique financial challenges women face with step-by-step guidance, expert insights, personalised learning, and intuitive budgeting tools.
Our supportive community connects women on the same journey, helping you build confidence as you go. Penny is more than just a tool—it’s a trusted guide and community designed specifically to support women on their path to financial independence.
Penny is different!
While traditional platforms focus on transactions, Penny focuses on women.
At Penny, we understand that no two journeys to home ownership look the same, and that many women face additional challenges when it comes to money, careers, relationships, or access to advice.
Whether you’re buying on your own, with a partner, or with family or friends, Penny puts you in control.
Penny offers:
- Practical, jargon-free financial education and tools
- A network of vetted professionals with proven success
- A safe and supportive community that understands your journey
Penny is for everyone
Penny is designed for women but is open to anyone who wants to take control of their financial future and make confident, informed decisions.
Whether you’re:
- Navigating a single income or raising children
- Co-buying with a partner, friend, or family member
- Investing for the first time or rebuilding after a breakup
Penny supports first-home buyers and aspiring investors at every stage.
We value all kinds of financial journeys, and our platform is designed to reflect that, with inclusive tools, flexible pathways, and expert guidance tailored to your life.
What you will find on Penny
Interactive tools – Budgeting and savings calculators, goal-setting features, and step-by-step home buying checklists.
Expert connections – A curated network of trusted mortgage brokers, buyer’s agents, financial advisors, conveyancers we’ve already verified.
Tailored learning – Clear, practical lessons to help you feel informed and confident at every step.
Community support – Encouragement, real-life advice, and shared experiences from women just like you
Our Mission
Penny’s mission is to help close the gender wealth gap, one confident decision at a time.
We believe financial security begins with literacy and confidence, which is why Penny equips women with the education, tools, and connections they need to build lasting wealth.
Our Values
At Penny, people come first. While sustainable business growth is important, our focus is on improving financial services and outcomes for women. Our decisions prioritise empowerment, support, and long-term impact—because real change happens when people, not profits, come first.
Inclusion
Penny is for all woman. We design for women, with women.
Trust
Everything we do is well researched and developed with experts. We do not put forward things we are not confident in or would not use ourselves.
Easy
We make your journey easier by breaking things down and using language we can all understand and apply to our lives.
Future Focused
We focus on the long-term and provide support at every step to help you secure your future.
Momentum
We adopt a growth mindset, build on our successes and support customers to take immediate actions, no matter how small, to drive their goals forward.