For many young women, the idea of buying a home feels more out of reach than ever. We were raised to believe that if we worked hard, saved consistently, and made smart financial choices, we’d eventually be able to buy a home. But in today’s economic climate, that promise feels increasingly unrealistic. 

The reality is that rising property prices, stagnant salaries, and the increasing cost of living are making it incredibly difficult to put money aside for a deposit—especially for those balancing rent, bills, student debt, and everyday expenses. Meanwhile, social media paints a different picture, showcasing people seemingly affording it all—homes, designer wardrobes, lavish holidays. It can be easy to feel like you’re falling behind.  

But what these posts don’t show us, is the reality behind the scenes —some rely on family money, credit cards, and financial sacrifices people don’t talk about. 

The result? Many young women feel a growing sense of helplessness. It’s not just about struggling to save— but that the goalposts also keep shifting. This isn’t just financially frustrating, its emotional too. And, when the traditional path to home ownership no longer feels possible, it can be tempting to disengage completely. 

But stepping away from your finances won’t bring you closer to security or independence. The good news is, you don’t need to have it all figured out today. The most powerful thing you can do is take small, intentional steps towards understanding your financial situation and making informed decisions. 

Taking Back Control 

1. Shift Your Mindset from Overwhelm to Ownership 

It’s easy to feel powerless when the system seems stacked against you. But financial security starts with knowledge. The more you understand your financial position—your income, your expenses, and what’s realistically possible—the more control you have. Instead of seeing home ownership as an impossible dream, start viewing it as a long-term goal with clear steps. 

2. Engage with Your Money, Even When It’s Uncomfortable 

Some women avoid looking at their finances too closely because it feels stressful or disheartening. But ignoring money doesn’t make it easier—it just prolongs the anxiety. Taking small actions—like reviewing your bank statements, setting up automatic savings, or learning about interest rates —helps build confidence and removes the fear of the unknown. 

3. Recognise That You’re Not Alone 

Many women feel like they’re the only ones struggling to save or make sense of the home buying process. But behind closed doors, even those who seem financially comfortable are facing their own challenges. Finding a space where you can have open, judgement-free conversations about money is crucial. 

How Penny Can Help 

At Penny, we know that financial confidence doesn’t come from having all the answers—it comes from having the right tools, information, and support. We’ve built a platform and community designed to help women engage with their money in a way that feels clear, empowering, and achievable. 

With Penny, you can: 

• Understand the home buying process step by step—without the overwhelm 

• Use interactive tools to track your progress and get clarity on what’s possible 

• Connect with experts who provide real guidance, not just sales pitches 

• Access simple, jargon-free financial education that actually makes sense 

•  Join a community of like-minded women who are on the same journey 

Be Part of the Movement 

Penny is soft launching for International Women’s Day, and we want you to be part of it. This isn’t just about buying a home—it’s about claiming your financial power and feeling confident in your decisions. 

If you’re tired of feeling like home ownership is out of reach, take the first step. Penny is here to help you navigate the journey—one clear, manageable step at a time. 

👉 Sign up for early access to Penny now and start building your path to financial security. 

The future isn’t just happening to you—you have the power to shape it. 💜 

Keywords/Tags: Women and financial independence; Single women buying property; Women supporting women finance; How to take control of your finances; Homeownership for women