Supporting women with clarity, care, and confidence
Buying your first home is more than just securing a loan it’s about building stability, confidence, and a life that reflects your values. But for many first-time buyers, the journey can be overwhelming, especially in a space that hasn’t always put women’s needs first.
As part of Penny’s #ShareTheKnowledge campaign, we’re spotlighting the voices helping change that. In this edition, Priya Sood from outsource Financial, shares her mission to make home buying simpler, more transparent, and genuinely supportive for women.
With years of experience and a passion for financial empowerment, Priya brings empathy, honesty, and heart to every conversation. Her approach is all about breaking down barriers, offering real support, and helping women move from confusion to confidence, one decision at a time.
Priya believes that with the right guidance, anyone can move from confusion to confidence – and she’s here to walk alongside every step of the way.
From the skies to settlements: Priya’s journey into finance
Priya’s career didn’t start in finance – it began at 35,000 feet. As a flight stewardess, she honed her natural ability to listen, empathise, and communicate clearly. When she transitioned into banking and finance, those same skills became her superpower.
Returning to work with a three-month-old baby in a male-dominated industry wasn’t easy, but it shaped Priya’s deep commitment to making women feel seen and supported in spaces that often overlook them.
“I understand the emotional side of buying a home and use my empathy and patience to guide them through the process with care and confidence. It’s a journey I’m proud to be part of every day.”
How Priya supports women through home buying
For Priya, empowerment begins with understanding. That means creating space for questions, explaining options without the jargon, and reminding clients that they absolutely deserve to feel in control of their finances.
“…buying a home isn’t just a transaction, it’s a milestone. And every woman deserves to feel empowered when reaching it.”
Whether a client feels uncertain or already has a clear plan, Priya meets them where they are and supports them with a balance of professionalism, relatability, and reassurance.
Priya’s top tips for first-time buyers
If you’re just starting out on your homeownership journey, here’s Priya’s advice:
- Don’t fear the unknown: You’re not expected to know everything. That’s what professionals are for.
- Ask every question: There’s no such thing as a silly one – this is your future.
- Build knowledge step by step: Financial literacy is a tool you grow over time.
- Back yourself: With support, you will move from unsure to self-assured.
“…when women are equipped with the right tools, they don’t just buy homes, they build futures.”
Why Priya joined Penny
“(Penny) fills a much-needed gap—providing women with guidance, community, and access to services that support them across all areas of life, not just the home buying journey.”
Working through outsource Financial, Priya joins a growing network of brokers committed to making the finance space feel more human, inclusive, and accessible – for everyone.
Thinking about your next move?
You can connect with Priya – and other like-minded professionals – directly through the Penny app. Real conversations, no jargon, and guidance that puts you first.
Disclaimer: The information in this article is general in nature and does not constitute personal financial advice. It has been prepared without taking into account your objectives, financial situation or needs. Before acting on any information, consider whether it is appropriate for your circumstances and seek professional advice from a licensed financial adviser or mortgage broker.