What the ‘Relationship Recession’ Means for Women’s Financial Independence 

Valentine’s Day is here—but in 2025, fewer people are celebrating with a partner. We’re in what some are calling a “relationship recession,” with fewer young people dating and marriage rates steadily declining. 

Take Australia, for example. Over the past 25 years, marriage rates have dropped by over 20% (ABS, 2023). More women are choosing to be single—not because they have to, but because they’re thriving on their own. 

The numbers back it up. Studies show women are, on average, happier single than men, reporting greater life satisfaction, stronger friendships, and less desire for a romantic partner. And for those in relationships? Many are rethinking traditional financial roles and making independence a priority. 

Why Financial Independence Matters—Single or Partnered

Whether you’re single, in a relationship, or somewhere in between, one thing is clear: financial independence is essential. 

The reality is that money plays a big role in relationships, and women still face financial challenges—lower earnings, career breaks due to caregiving, and a wealth gap that follows us into retirement. 

Relying completely on a partner—whether a boyfriend, husband, or even family—can leave you vulnerable. That’s why having financial confidence and control is so important, no matter your relationship status. 

“I remember being financially dependent on a partner in my 20s. When the relationship ended, I couldn’t afford to leave—I was stuck. The experience reminded me that  financial independence isn’t just about wealth; it’s about having the freedom to make your own choices.” – Jemi, Penny Founder 

Financial Tips for Every Relationship Status 

💖 For the single women embracing independence: 
✔ Set your own financial goals – Invest in yourself and your future. No one else will do it for you. 
✔ Build your financial confidence – Learning about money isn’t just about numbers; it’s about gaining control over your life. Even small steps add up. 
✔ Consider homeownership – It’s not for everyone, but if owning a home is part of your vision, know that buying solo is possible with the right plan. 

💑 For women in relationships: 
✔ Keep your own financial identity – Joint finances can be great, but having your own savings, investments, and credit history is just as important. 
✔ Talk about money early (and often) – Avoid financial surprises by having open conversations about values, goals, and responsibilities. 
✔ Know your rights – If you’re living together, married, or buying property with a partner, make sure you understand your financial rights and protections. 

The Bottom Line 

Relationships are changing, and that’s not necessarily a bad thing. Women are redefining what happiness, success, and security look like—whether that includes a partner or not. 

At Penny, we believe every woman deserves financial confidence and freedom. Because no matter your relationship status, the best investment you’ll ever make is in yourself.